NEW AlBUM OUT 20TH OF MARCH
Step into Last Days of London, a journey through the rise, fall, and farewell to a city that shapes but never spares you. Through sharp lyricism, raw storytelling, and moments of both humor and heartbreak, Sheldon the Rapper invites you to walk with him through the streets that raised him, from the wonder of arrival to the pain of departure. London is alive in every word—its chaos, its culture, its contradictions. It is a city of endless movement, where dreams are made and broken, where music fills the air, but sirens cut through the night. This is a story of survival, adaptation, and the bittersweet reality of knowing when it’s time to leave.
The album unfolds like a love letter written in both admiration and frustration. The excitement of discovery gives way to the weight of reality—of struggle, of injustice, of watching the places and people that built you slowly disappear. There is joy in the memories, nostalgia in the sounds, and fire in the resistance. But beneath it all, a truth lingers: London is not the same place it once was. Gentrification swallows its soul, the fight for space becomes impossible, and what once felt like home starts pushing you out. The city teaches you to be quick, to be tough, to find beauty in the madness—but it doesn’t guarantee you a place to stay.
By the time the journey reaches its end, the choice is no longer yours. The last days have arrived. The city that once felt limitless now feels closed off, the streets that once offered belonging now lead elsewhere. And so, the farewell comes—not in anger, but in understanding. Last Days of London isn’t just an album—it’s a moment in time, a final chapter, a eulogy for a London that no longer exists. But even as the doors close and the train pulls away, the echoes remain. London never truly leaves you. And neither will this album.
SHELDON THE RAPPER
LONDON INSIDE, WELSH ON THE SURFACE
For the past decade, Sheldon the Rapper has been a prominent figure in the world of freestyle rap, harnessing the power of spontaneous creativity to captivate audiences far and wide. However, in the last six months, a tidal wave of inspiration has surged, heralding a new era of artistic fervour. This burst of creativity has led to the creation of Sheldon the Rapper's eagerly anticipated third project, marking a compelling chapter in an already fulfilling career.
Sheldon the Rapper's journey into the realm of Rap began at the age of 18, while residing between the bustling cities of London and Oxford. During this period, S.t.R collaborated with various artists, tirelessly seeking to define a unique sound and lyrical identity. Despite the challenges, it was a path that was not yet meant to be.
A decade ago, Sheldon the Rapper found a renewed love for music as they embarked on a mission to support disadvantaged youth in South Wales. This noble endeavour rekindled S.t.R's passion for hip-hop, leading them to focus on their freestyle prowess as a distinctive element that set them apart from other artists in the region. Over the past ten years, Sheldon the Rapper has been a constant presence on the freestyle scene, leaving an indelible mark.
Not content with the status quo, Sheldon the Rapper decided to explore deeper into the realm of songwriting, a choice that would yield an entire album of diverse tracks. While S.t.R's music might not be everyone's cup of tea, it is firmly rooted in authenticity and truth—a foundational principle of hip-hop. Every verse and chorus bears witness to Sheldon the Rapper's real-life experiences and personal convictions.
Sheldon the Rappers's journey to becoming a rapper is as unique as their homeschooled upbringing, which instilled a thirst for knowledge and a global perspective. This worldview is reflected in his music, often taking a deeply personal approach to political issues. Yet, Sheldon the Rapper also knows how to let loose and create tracks that can make any crowd bounce with infectious energy.
As he continues to record, collaborate, and perform original material, he invite you to join them on this electrifying musical odyssey. Get ready for a unique blend of artistry that stems from the heart and resonates with soul, a journey with Sheldon the rapper that promises authenticity, energy, and the undying pursuit of truth through hip-hop.
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